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The Free Audit reviews five areas that account for the majority of revenue loss in ecommerce businesses. It is designed to be completed quickly and to give a clear steer on where attention is most needed.
How many visitors who view a product actually add it to their basket. A low rate here points to friction on the product page, whether that is pricing, product information, delivery concerns, or trust signals. We check the rate against category benchmarks and flag whether it needs work.
Of the people who add something to their basket, how many leave without buying. This is one of the most commercially significant metrics in ecommerce because these are high-intent visitors who were close to purchasing. A poor rate here typically signals issues with the basket page experience, checkout friction, or the absence of a recovery strategy.
The percentage of all site visitors who complete a purchase. This gives a top-level picture of how efficiently the site is turning traffic into revenue. We look at it in context alongside the other metrics to understand whether the issue is traffic quality, site experience, or both.
A review of the brand's active social channels covering three areas:
– Posting cadence: whether the brand is showing up consistently enough to build an audience
– Content quality: whether the imagery, copy, and production standard reflects the brand well
– Content split: whether the mix of product, lifestyle, community, and educational content is working together or pulling in different directions
A quick assessment of whether there is something clear and distinctive about the brand that a new visitor would immediately notice and connect with. This is not about being a perfectly positioned power brand. It is about whether there is an obvious hook, a recognisable identity, or a clear sense of who the brand is for.
Brands that have something specific tend to convert better, retain customers more easily, and get more from their ad spend. Brands that feel generic have to work harder for every sale. The Free Audit identifies which category a brand sits in and whether there is a visible opportunity to sharpen the identity.
A short written summary covering each of the five areas, noting what is working, what needs attention, and what the priority area is. No lengthy reports. No jargon. A clear steer on where to focus.
Note - We only offer one audit per business/brand per 12 month period.
The Free Audit reviews five areas that account for the majority of revenue loss in ecommerce businesses. It is designed to be completed quickly and to give a clear steer on where attention is most needed.
How many visitors who view a product actually add it to their basket. A low rate here points to friction on the product page, whether that is pricing, product information, delivery concerns, or trust signals. We check the rate against category benchmarks and flag whether it needs work.
Of the people who add something to their basket, how many leave without buying. This is one of the most commercially significant metrics in ecommerce because these are high-intent visitors who were close to purchasing. A poor rate here typically signals issues with the basket page experience, checkout friction, or the absence of a recovery strategy.
The percentage of all site visitors who complete a purchase. This gives a top-level picture of how efficiently the site is turning traffic into revenue. We look at it in context alongside the other metrics to understand whether the issue is traffic quality, site experience, or both.
A review of the brand's active social channels covering three areas:
– Posting cadence: whether the brand is showing up consistently enough to build an audience
– Content quality: whether the imagery, copy, and production standard reflects the brand well
– Content split: whether the mix of product, lifestyle, community, and educational content is working together or pulling in different directions
A quick assessment of whether there is something clear and distinctive about the brand that a new visitor would immediately notice and connect with. This is not about being a perfectly positioned power brand. It is about whether there is an obvious hook, a recognisable identity, or a clear sense of who the brand is for.
Brands that have something specific tend to convert better, retain customers more easily, and get more from their ad spend. Brands that feel generic have to work harder for every sale. The Free Audit identifies which category a brand sits in and whether there is a visible opportunity to sharpen the identity.
A short written summary covering each of the five areas, noting what is working, what needs attention, and what the priority area is. No lengthy reports. No jargon. A clear steer on where to focus.
Note - We only offer one audit per business/brand per 12 month period.