Email Marketing
Email is the only marketing channel you own. Unlike social media or paid ads, your email list cannot be taken away by an algorithm change, a platform update, or a rising cost per click. It is a direct line to people who have already shown interest in your brand, and when it is working properly, it is consistently the highest-returning channel in your business.
Setup, management, and optimisation.
Email is the only marketing channel you own. Unlike social media or paid ads, your email list cannot be taken away by an algorithm change, a platform update, or a rising cost per click. It is a direct line to people who have already shown interest in your brand, and when it is working properly, it is consistently the highest-returning channel in your business.
Most e-commerce stores have email set up in some form. Few have it working as hard as it should. Automated flows are either missing, poorly written, or built once and never looked at again. Newsletters go out sporadically with no strategy behind them. The result is a list that grows but does not convert.
Our email service builds and manages the flows that recover lost sales and strengthen customer relationships, and where relevant writes the newsletter content that keeps your list engaged and ready to buy. We monitor performance, test and optimise continuously, and segment your audience so the right message reaches the right person at the right time.
One important thing to understand about email: it often closes a sale that another channel started. A customer might click a Facebook ad, browse your site, leave, and then buy after receiving an abandoned cart email. The email gets the conversion but the full picture is the combined effect. Brands that do email well typically see a general uplift in revenue that goes beyond what the email channel shows in isolation.
Why email is still the most powerful channel in e-commerce
What we do
We work across all major email platforms including Klaviyo, Omnisend, Mailchimp, Shopify Email, Mailerlite, and others. If we find that your current platform is limiting what is possible, we will have that conversation with you and recommend the right next step. We never switch platforms without a clear commercial reason.
LEVEL 1: AUTOMATED FLOWS
The foundation of any email programme is the automated flows. These are emails that send themselves based on what a visitor or customer does, or does not do, on your site. Once they are built and optimised they work around the clock without any ongoing input from you.
We build, monitor, and continuously optimise three core flows that together cover the most commercially significant moments in the customer journey.
✓
Welcome email
Sent to every new subscriber. Sets the tone for the brand relationship, delivers on whatever incentive was used to capture the email, and gives a new contact the best possible first impression of the brand. We write it, test it, and optimise the subject line and timing to maximise open rates and first purchases.
✓
Abandoned cart
Sent to visitors who added a product to their basket but did not complete the purchase. This is the highest-intent audience in your entire marketing funnel and the most commercially valuable email to get right. We build a sequence that recovers as many of these baskets as possible, using the right timing, the right offer, and copy that speaks to the specific product the visitor was considering.
✓
Post-purchase
Sent after a completed order. A well-built post-purchase sequence reduces buyer's remorse, generates reviews, builds loyalty, and plants the seed for the second purchase. Most brands treat the post-purchase moment as admin. We treat it as the start of the next sale.
Every flow is monitored for open rate, click rate, and conversion rate. We test subject lines, timing, copy, and offers on an ongoing basis. If something is not performing we fix it. If something is working we understand why and build on it.
LEVEL 2: AUTOMATED FLOWS PLUS NEWSLETTERS
Level 2 includes everything in Level 1 plus two newsletters per month, written and sent by our team.
Our approach to newsletters
Most brands either send newsletters too often with nothing to say, or not often enough to stay in their subscribers' minds. Neither works well. We advise sending newsletters when there is something worth communicating, whether that is a new product, a promotion, a behind-the-scenes story, a community moment, or a reason that is genuinely relevant to your audience right now.
Two newsletters a month gives enough frequency to stay present without filling inboxes with noise. Each one is written to sound like the brand, not like a marketing department. We handle the copy, the structure, and the send. You sign off before anything goes out.
What we write newsletters about
New product launches and restocks
Promotions and seasonal campaigns
Brand stories, behind the scenes, and community content
Educational or useful content relevant to your audience
Re-engagement of lapsed subscribers
We segment the list so recent buyers, lapsed customers, and cold subscribers receive versions appropriate to where they are in their relationship with the brand. The same email going to every person on your list is a missed opportunity.
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Ongoing optimisation
Email is not a set-and-forget channel. A flow that converts well in month one will degrade over time if it is not reviewed. Audience behaviour changes, seasonal patterns shift, and what worked last quarter may not be the best approach today.
What we optimise
Subject lines and preview text
Send timing and frequency
Email copy and calls to action
Offer structure in abandonment flows
Audience segmentation rules
Platform settings if performance suggests a switch
What we monitor
Open rates by flow and subject line
Click-through rates
Conversion rates and revenue per email
List growth and unsubscribe rate
Deliverability and spam signals
Segment performance over time