Marketing audit

Get a clear picture of what's holding your store back. Our Marketing Audit digs into your data and delivers a personal video walkthrough and a one-page action summary, so you know exactly what to fix and in what order.

Your store is making sales. But is it making as many as it should?

Most ecommerce businesses are sitting on untapped revenue — not because they need bigger budgets or a rebrand, but because small, fixable gaps are quietly costing them customers.

A Forty & Co Marketing Audit gives you a clear picture of where you're losing sales and exactly what to fix first.

We currently only audit Shopify stores.

What you get

A personal Loom video of me walking through your actual store, your actual numbers, your actual situation. Around 15 to 20 minutes of honest commentary on what's working, where the leaks are, and what I'd tackle first and why.

Alongside the video, you'll get a one-page written summary covering the top three leaks with a one-line fix for each, two or three things already working and worth building on, and a clear priority order for what to tackle next.

This is for you if:

  • You're making sales but feel like you should be making more

  • Your ads or emails aren't performing how you'd expect

  • You've tried a few things, but nothing's really moved the needle

  • You want expert eyes on your business without a big agency price tag

Pricing is based on your monthly revenue. £397 for stores doing under £20k a month. £497 for stores doing £20k or more.

We audited a store and identified a handful of fixes. The web development to implement them costs £280. Over the next 12 months, the uplift in conversion rate generated £64,000 in additional sales per annum, on a store doing £30k a month.

Why Forty & Co?

We're a Lancashire-based performance marketing agency. We've spent nine years working with UK product businesses managing their ads, email, and brand, and we know exactly what separates the stores that grow from the ones that plateau.

Our Marketing Audit is how we'd start working with any new client. Now you can get that same clarity without the agency price tag.

A laptop on a wooden table beside a glass of milk, with various green potted plants and a wooden fence in the background.
  • What's included in the Growth Audit? You get a personal Loom video of me walking through your store, your ads, your email, and your social media — around 15 to 20 minutes of honest commentary on what's working and where the leaks are. Alongside that you get a one-page written summary with your top three leaks and a one-line fix for each, two or three things already working and worth building on, and a clear priority order for next steps. Both are delivered within five working days of receiving your intake form and account access.

  • If you're making sales but feel like you should be making more, this is for you. It's particularly useful if your ads or emails aren't performing how you'd expect, or if you've tried a few things but nothing's really moved the needle. We currently only work with Shopify stores.

  • Specific and actionable ones based on your actual data, not generic advice. The one-page summary tells you exactly what to fix and in what order. Most recommendations cost little to nothing to implement — they're about fixing what's already there rather than spending more.

  • £397 for stores doing under £20k a month. £497 for stores doing £20k or more. After purchase you'll receive a short intake form to complete, then share access to your accounts via Shopify Partner and a secure link for Meta and Google. That's it — we take it from there and deliver within five working days.

  • It's built around your store, your numbers, and your specific situation. The Loom format means you're not handed a report to interpret yourself — you're talked through exactly what I'm seeing and why it matters. No templates, no copy-paste insights. Just an experienced set of eyes on your business and a clear picture of what to do next.