Your entire marketing.
Done properly.
For UK ecommerce businesses that are selling, but know they could be doing a lot more. We come in, sort the foundations, engineer the journey, and grow it together.
HOW IT WORKS
Brand first. Journey second. Growth third.
That order matters. You can spend a fortune driving traffic to something that doesn't convert. We've seen it happen too many times to let it happen to our clients. So we don't skip steps.
1
Build the brand properly
Values, positioning, identity. A power brand that people actually buy into, not just buy from.
2
Engineer the customer journey
Every touchpoint earns its place. Engineered so the customer arrives warm and converts.
3
Scale with performance marketing
Paid social, Google, email, and social media are all built on the foundation. Growth that compounds.
Everything your marketing needs. Nothing it doesn't.
WHAT’S INCLUDED
We work out the right package for your business. Here's what that typically covers:
Brand strategy & identity
Power brand framework — point of view, distinctive assets, founder story, customer identity. The full thing, built to last.Customer journey engineering
Audit and rebuild of every touchpoint — website, email flows, social, ads. Each one earning its place.Paid social & Google
Campaigns built on solid strategy. Real ROAS. Honest reporting weekly and monthly — what matters, in plain English.Email marketing
Flows and campaigns that work hard. Acquisition, nurture, retention — all of it.Content strategy
What to say, where to say it, and why — aligned to your brand voice, not whatever's trending.Cross-account insight
We see what's working across all our clients, at industry and seasonal level. You benefit from that intelligence.
THE FEE STRUCTURE
We earn more when you do.
No retainers pulled out of thin air. No long contracts. Our fee is tied to your growth — that's deliberate. We're confident enough in our results not to need a contract to keep clients.
How the numbers work
We take your average monthly revenue over the last 3 months. That becomes your baseline. On any growth above it, we charge 5% plus a £1,500 monthly fee.
See what it looks like for you
Monthly fee to Forty & Co
£2,000
Revenue you keep
£23,000
Based on £10,000 growth above baseline. You keep the vast majority — that's the point.
PROOF IT WORKS
Real numbers from real clients.
We don't cherry-pick ROAS figures that look great on a report but don't match what's in the bank account. These are honest.
"In a world full of pirates, I'm so glad I found the Royal Navy of digital agencies that is Forty & Co."
Jacob Lockwood"No BS or business speak, just straight talking support you can understand and actually see helping your business. Results speak for themselves."
Dawn Sheardown35×
Revenue growth for one client over four years — £12k to £420k
400%
Growth for a new client in their first 30 days with us
4× ROAS
Consistent across ecommerce clients. The honest industry average is 3×.
WORTH SAYING PLAINLY
This isn't for everyone.
If you're after cheap, fast, or guaranteed overnight numbers — this isn't it. We're for businesses that are ready to build something properly. That takes a bit of trust, a bit of patience, and a willingness to do the brand work before the ad spend.
If that sounds like you, it compounds. Growth that keeps giving, not a spike you can't explain and can't repeat. And if it's ever not working, we'll be the first to say so. We troubleshoot together. We don't hide behind jargon and hope you don't notice.