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Nobody starts a business hoping to spend every evening on their phone trying to figure out Instagram.

You are a product-based business and you started it to build something. Only it’s not quite as you thought it would be. We’re here to say it’s not luck. It’s a sequence of steps. We use these on our own agency clients and share them with you here.

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Free Course

content that sells

If you sell products online and Instagram feels like a constant battle, as in you don't know what to post, nothing seems to get traction, and you're spending time on it without seeing sales, then this is where you start.

Thirty done-for-you post ideas across every content type, a simple weekly schedule, and caption starters you can actually use. No vague advice, no generic tips. Just a clear, honest plan from a team that does this for real businesses every day.

And it's completely free.

Get Free Course
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Course 02

Traffic But No Sales

It's not your product. It's not the algorithm. And it's definitely not luck. If you're getting clicks but not conversions, something in the journey between Instagram and your checkout is broken, and that's fixable.

Traffic But No Sales walks you through the your own marketing, shows you what to look for, and the practical tactics to start converting the audience you've already built.

£27.

Buy Now - £27
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scale it

You've got a product that sells. Now you need a system that grows it. Scale It is the complete marketing playbook for UK product businesses ready to move from inconsistent sales to a brand that scales.

Covering Instagram strategy, paid ads, email flows, customer retention, and a 90-day growth plan you can actually follow.

Everything Forty & Co does for agency clients, packaged into one no-nonsense guide built for product business owners who are done winging it.

Coming Soon 
Your Questions, Answered

  • The free cheat sheet takes about ten minutes to read and set up. Clicks But No Sales is designed to be completed in a weekend — most people get through it in two to three hours. Scale It is more comprehensive and most people work through it over 2-4 weeks, coming back to each section as they implement it.

  • No. These guides are written for product business owners, not marketers. If you know how to run your business, you'll understand everything in here. We don't do jargon and we don't assume you know things you've never been taught.

  • The free cheat sheet and Clicks But No Sales are suitable from day one, even if you've only just launched.

    Scale It is better suited to businesses that are already making some sales and want to grow them.

    If you're brand new, start with the freebie and the £27 guide first.

  • Yes. While we reference Shopify in places as it's the most common platform our customers use, everything in the guides applies to any ecommerce platform; Squarespace, WooCommerce, Etsy, or your own website.

  • The guides are written with UK product businesses in mind, but the principles work for any product business. The Instagram strategy, conversion advice, and scaling guidance are all platform and location agnostic.

  • These guides are written specifically for product businesses. Some of the content will apply to service businesses but we'd be doing you a disservice if we said it was built for you, it isn't. If you sell physical products online, you're in the right place.

  • We can't guarantee specific results — anyone who does is lying to you. What we can tell you is that everything in these guides is based on what we actually do for our agency clients, and it works. Your results will depend on your product, your audience, and how much of it you implement. The businesses that get the most from these guides are the ones that actually do the work.

  • Some of the fixes in Clicks But No Sales can be implemented in an afternoon and show results within days, particularly the product page changes. The Instagram content plan from the freebie builds momentum over weeks. Scale It is a longer game, most people start seeing meaningful growth within 60 to 90 days of working through it properly.

  • Hannah, founder of Forty & Co. She runs a Lancashire-based marketing agency that works with real UK product businesses, managing their Instagram, paid ads, and email campaigns. Everything in these guides comes directly from what the agency does for its clients every day.

  • Yes, that's what the agency does. If you'd rather have us do it than do it yourself, get in touch via the website and we'll have a conversation about whether we're the right fit.