I didn't build this agency in a boardroom.

My name is Hannah; I’m the marketer who founded Forty & Co.

I grew up on farms in Lancashire, playing out on moors, getting muddy. The Forest of Bowland is now home. My grandad was army. My husband is Royal Marines. My best friend grew up in a military family. Countryside, heritage, and the kind of people who build things properly, don't make a fuss about it, and don’t take nonsense, that's the world I come from.

So when I started working with heritage makers, outdoor brands and craft businesses, it didn't feel like a niche. It felt like coming home.

I've worked in marketing since 2002.

I went freelance in 2017, doing it all myself, for brands I believed in, building a reputation the only way that lasts: results. Over time the work grew bigger than one person could handle properly. So I built a team. That became Forty & Co.

We are not a city agency that works with country brands.

We are country people who happen to be very good at marketing. There's a difference, and if you've ever briefed an agency that didn't quite get what you'd built, you'll know exactly what that difference feels like.

We get the brands we work with because we live this. The landscape, the craft, the identity, the stubbornness it takes to build something worth being proud of. We understand why it matters, and we know how to make sure other people understand it too.

A woman sitting on a stool at a wooden coffee bar, sipping a drink, with a barista preparing coffee behind the counter in a coffee shop with white walls, black shelves, and green plants.

The way we work is simple.
But don't mistake simple for easy.

Most agencies will take your budget and run ads. We won't touch your budget until we've done the work that makes it worth spending.

We start with your brand. Not your Instagram. Not your ad account. Your brand, the story underneath everything, the reason someone should choose you over anyone else. We test whether it has the emotional pull to scale. We audit your full customer journey and find every point where you're losing people: awareness, consideration, conversion, retention. We find the gaps, and we fix them first. Because you can pour money into ads all day long. If the brand isn't landing, none of it sticks.

When the foundations are right, we build. We take care of every digital channel your business needs to grow — paid social, Google, search, email, content — with the right expert on each. Not one person stretched across everything, blagging it. The right person for every job, built from twenty years of knowing who's actually good at this. Every channel working together, every decision made with your brand at the centre of it.

We start where trust starts. We prove it works. Then we scale everything. That's how good brands become known ones.

Why Forty & Co?

The name Forty & Co is rooted in 40 Commando Royal Marines.

One of our co-founders, Hannah’s husband, served in the Royal Marines. So it is a reference to where part of our story began, but it also carries the values we wanted to build the agency around: discipline, resilience, adaptability, loyalty, teamwork and high standards.

Those values matter to us.

They shape the way we approach the work, communicate with clients and build long-term relationships. Marketing may be creative, but behind effective marketing there must also be structure, consistency and trust.

The “Co” represents collaboration. It represents the clients we work with, the team we have built and the belief that good marketing is never created in isolation.

So, Forty & Co is more than a name. It is a reminder of what we stand for: purpose, care and a strong sense of responsibility to the businesses that trust us.