Forty & Co
The team behind brands that are too good to be this unknown.
There are brilliant businesses across this country, heritage makers, outdoor brands, artisan producers and independents, doing the hard work properly and not getting the recognition they deserve. That's where we come in.
Forty & Co is a full-service digital growth agency for founder-led British brands. We start with your brand, strengthen what's already there, then build across every channel, ads, email, social, search and content, until the numbers match the quality of what you've made.
We grow British brands built on craft, quality and identity.
DIY marketing has a ceiling. You've hit it.
You've got a product worth talking about. You've done the Instagram posts, tried paid ads, and were not sure they were working, or you may have worked with an agency that didn't quite get you or your business. Growth has stalled, not because the brand isn't good enough, but because it hasn't been marketed properly.
That's the gap we fill.
We don't just run ads.
We build growth.
01 — Brand first
Before we spend a penny of your budget, we review your brand for emotional pull and audit your full customer journey. We find where you're losing people, and we fix that first. You can't scale a brand that isn't landing.
02 — Earn your trust
We'll start where you're comfortable. Most clients come in on paid ads. Our fee, where possible, is 10% of revenue from the ads we create, so we only win when you win; if we don’t sell, we don’t get paid. No fixed-term contracts. We let the results do the talking.
03 — Scale everything
When trust is built, we expand across every channel. Paid social, Google, email, content, SEO, with the right expert on each. Hannah has worked in marketing since 2002 and built this team from people she's trusted for years. Not a generalist stretched thin. The right person for every job.
We're selective. Deliberately.
We work with British brands in heritage, outdoor and craft. Brands with a real sense of place and identity. Brands built on quality, not trend-chasing.
The only thing we ask before we start: there has to be something worth scaling. If the brand has emotional pull, we'll find it. If it doesn't, we'll always be honest with you from the start.
Current clients include heritage, outdoor and country brands. Brands connected to the landscape, the outdoors. That’s where we’re most at home.
Think we might be a fit?
We keep our client list small so we can do the work properly. If you're a British brand with a quality product and marketing that hasn't kept up, fill in the form and let's talk.
We'll come back to you within two working days.