Why work with Hannah?
Hannah Grey is a performance marketing expert and founder of Forty & Co, the agency helping outdoor, countryside and lifestyle ecommerce brands engineer a customer journey that actually converts. Her work focuses on the details that make the difference, from the first ad a customer sees to the moment they decide to buy. The aim is simple: steady, measurable growth for brands that care about doing things properly.
Hannah has been in marketing since 2002, long enough to know that the product changes, but people don't. The part she keeps coming back to is sales psychology, the reasons someone picks one thing over another, and it's the subject she could happily talk about all day. Having worked across hospitality, engineering and fashion, she's learned that good marketing is never about clever tricks. It's about understanding what someone genuinely wants and making it easy for them to say yes.
Twenty years in marketing, one obsession: the psychology of why people choose what they choose
What Hannah Talks About
Why your ecommerce brand's customer journey is losing you customers you've already paid to find
The paid social mistake brand-led founders make when they start scaling
What outdoor and countryside brands can learn from the gorpcore moment
Why most ecommerce agencies measure the wrong things, and what to track instead
Sales psychology for product brands: how buying decisions actually get made
When your ads, emails and website feel like three different brands, and how to fix it
Why the outdoor and countryside brands with real staying power build communities, not customer lists
Credentials / Why Listen to Hannah
Over 20 years in marketing, since 2002, specialising in performance marketing for ecommerce
Founder of Forty & Co, a boutique agency built around brand-led ecommerce growth
Plans and builds full marketing strategies and campaigns, not just ad management
Works across the full funnel: paid social, the customer journey, and conversion from first ad to checkout
Applies sales psychology to ecommerce, focusing on how buying decisions actually get made
Has worked with brands across outdoor, heritage, lifestyle and coffee
Instagram: @hannahgreymarketing
What people Say
"I've worked with Hannah and the team for a number of years and have seen significant growth in both sales and online audience." — Daniel Bourne
"No BS on business speak, just straight-talking support you can understand and actually see helping your business. Results speak for themselves." — Dawn Sheardown
"They've driven my sales up and taken a huge amount off my plate, while still keeping me involved so I always know what's happening and why. For a small business, it's been a game changer." — Odette Insoll
"Wouldn't work with any other company. They've totally revolutionised our brand and business." — Ace of Iron Apparel
"I've worked with Hannah for many years and she's played a huge part in growing my business. I trust her work completely, and she's without doubt my go-to for business support." — Lucy Seeley
Rated 5.0 from 12 reviews on Google. Read them all here.
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