Vampire Outdoors

At FortyandCo, we like working with brands that have a clear reason for existing. Vampire Outdoors is one of those brands.

Vampire Outdoors is built around a simple but important idea: the outdoors is for everybody.

The brand specialises in plus-size outdoor clothing, hiking gear, camping equipment, backpacks, ski wear and practical kit for people who want to spend more time outside, but have often been overlooked by the outdoor clothing market.

That’s important.

Nobody should feel excluded from the outdoors before they have even found something that fits.

Outdoor Gear That Actually Fits

For many people, buying outdoor clothing is not always straightforward.

Jackets can be too tight. Walking trousers can be badly shaped. Waterproofs, ski wear and camping gear are often designed as if only one type of body spends time outside.

Vampire Outdoors exists to change that.

The brand makes it easier for plus-size customers to find outdoor clothing and equipment that fits properly and feels comfortable.

It is about helping people get outside with more confidence.

Making the Outdoors Feel More Welcoming

The outdoor industry often talks about adventure, freedom and fresh air.

But those things only feel possible when people have the right kit.

Vampire Outdoors understands that. The brand does not treat plus-size outdoor clothing as an afterthought. It puts it at the centre of what it does.

That gives customers something important: confidence.

Confidence that they can go walking, camping, hiking, or exploring without feeling like the outdoor world was not designed for them.

That is what makes the brand powerful.

It is not just selling outdoor gear. It is helping people feel able to go.

Supporting the Customer Journey Online

For a brand like Vampire Outdoors, the customer journey is built on trust.

So the first impression matters.

The website, content, advertising and product pages all need to make the customer feel understood. They need to see quickly that Vampire Outdoors knows the problem and takes it seriously.

Our role at FortyandCo is to support that journey.

Through paid social advertising, content direction, reporting and ongoing optimisation, we help brands like Vampire Outdoors reach more of the right people online.

The aim is not just to show products.

It is to help customers feel that they have found a brand that understands them.

Supporting Growth Without Losing the Purpose

One of the reasons we enjoy working with Vampire Outdoors is that the purpose is already clear.

The brand knows who it is for.

It knows what problem it is solving.

And it knows why that problem matters.

Our role at FortyandCo is to help support that with the right digital foundations. That means helping the brand communicate clearly, reach the right audience and create a customer journey that reflects both the practical value of the products and the emotional importance of feeling included.

Whether someone discovers the brand on social media, searches for plus-size outdoor clothing, visits the website after struggling to find kit elsewhere, or comes back for their next trip, the aim is the same.

To make it easier for the right customers to discover, trust and buy from Vampire Outdoors.

For a growing outdoor brand with a real purpose, that journey matters.