Field and Fire Coffee

Field & Fire Coffee is a speciality coffee roastery based in the Ribble Valley. The brand is built around fresh coffee, outdoor life and the simple belief that great things start with a brew.

It is a brand that feels rooted in where it comes from.

Field & Fire Coffee is not just selling bags of coffee. It is selling the moment around the coffee. The pause before the walk. The flask packed for the hills. The cup shared outside. The first brew of the morning when the day is still quiet.

That feeling matters.

Roasted in the Ribble Valley

Field & Fire Coffee has a clear story, not just to be just another generic coffee brand. The idea came from walks through the Forest of Bowland, along the Ribble and across the hills around the Ribble Valley.

That local connection runs through the brand.

Field and Fire is a brand that combines place, craft and purpose.

Their coffee is roasted in small batches in the Ribble Valley, with a focus on freshness, quality and flavour. The result is a speciality coffee brand that’s grounded and made for people who care about what is in their cup.

That is what makes the brand interesting.

It has a real connection to the landscape around it.

A Full Campaign, Not Just a Few Ads

For Field & Fire Coffee, the brief was not simply to run a few paid ads.

The brand needed a full marketing campaign.

That meant looking at the customer journey as a whole. How people first discover the brand. What they understand when they land on the website. How the story is told through content. How the products are positioned. How subscriptions, wholesale and one-off purchases all work together.

Coffee is a competitive market.

There are large household names, independent roasters, supermarket brands, subscription companies and speciality coffee businesses all trying to reach the same customer. For a smaller roastery, the brand story has to work harder.

Field & Fire Coffee has that story.

Our role was to help shape the campaign around it.

Built Around the Moments Coffee Belongs To

One of the strongest parts of Field & Fire Coffee is that the brand understands when coffee matters.

It is not just about caffeine.

It is about the moments that coffee becomes part of.

A brew before heading out onto the fells. A flask taken on a long walk. Coffee after a cold morning outside. A cup around the campfire. Something fresh on the kitchen table before the day starts properly.

Those moments gave the campaign its direction.

Rather than treating Field & Fire Coffee as just another ecommerce product, the campaign needed to show the life around the coffee.

Freshly roasted coffee delivered to your door.

Speciality coffee made for people who actually care about what they drink.

Coffee for outdoor life, slow mornings and busy days.

This gave the brand more depth than a simple product-led campaign.

It allowed customers to understand not only what Field & Fire sells, but why it exists.

Supporting Ecommerce, Subscriptions and Wholesale

Field & Fire Coffee has several different parts to its customer journey.

Some customers want to buy one bag and try the coffee for the first time.

Some want a regular subscription so they never run out.

Others are wholesale customers looking for a local coffee supplier they can trust.

The campaign needed to support all of those routes without making the brand feel confusing.

That meant creating a marketing approach that could speak to different customers at different stages.

For new customers, the focus is discovery. Helping them understand who Field & Fire Coffee is, where the coffee is roasted and why freshness matters.

For returning customers, the focus is loyalty. Encouraging repeat purchases, subscriptions and a stronger connection to the brand.

For wholesale customers, the message is slightly different. It is about quality, reliability and working with a roastery that actually shows up. A supplier that understands hospitality, supports its partners and cares about what ends up in the cup.

Each part of the campaign had to connect back to the same idea.

Great coffee and roasted in the Ribble Valley.

Why the Brand Story Matters

For brands like Field & Fire Coffee, marketing is not just about pushing products.

It is about helping people understand the difference.

A customer can buy coffee from almost anywhere. What they need to know is why this coffee is worth choosing.

That comes from the story.

The Ribble Valley location.

The small-batch roasting.

The fresh delivery.

The outdoor connection.

The care that goes into every roast.

When those details are communicated clearly, the brand becomes more memorable. It stops being just another bag of coffee and starts to feel like something with purpose.

That is especially important for a speciality coffee roastery.

Customers buying speciality coffee often care about freshness, flavour, sourcing and the people behind the brand. They want to feel that the coffee has been chosen and roasted properly.

Supporting Growth Without Losing the Brand’s Roots

One of the reasons we enjoy working with Field & Fire Coffee is that the brand has a strong foundation.

It knows where it comes from.

It knows who it is for.

Our role at FortyandCo is to support that with the right marketing.

Through a full marketing campaign and paid social advertising, we helped create a clearer journey for customers discovering the brand online.

The aim was to help Field & Fire Coffee reach more of the right people without losing the feeling that makes the brand special.

Whether someone discovers the brand on social media, searches for speciality coffee, signs up for a coffee subscription, visits the website after seeing a campaign, or gets introduced through a wholesale partner, the aim is the same.