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Meta Ads, Email Marketing
Scaling a brand-new outdoor business on a startup budget
Halfell is a new outdoor brand that launched three months ago with a small, focused product range. Forty & Co has worked with them from day one to build the brand and scale sales as quickly as possible.
New brands face a difficult combination: no existing awareness, a limited product range and a startup budget. Halfell needed to scale aggressively while building recognition from scratch, keeping costs at a level that makes sense for a business in its first months.
Forty & Co has worked with Halfell from day one to build the brand and scale sales. We drive growth mainly through Facebook ads and email, while making sure the website converts the traffic we send it.
We drive growth mainly through Facebook ads and email, while making sure the website converts the traffic we send it. In three months Halfell has reached a 3x return and built an email list from nothing. Next, we are developing a series of unusual offline pop-ups to bring Halfell to life in person and build awareness beyond digital channels (details to follow once confirmed).
Meta-reported ROAS in the first 3 months
Email subscribers built from launch
Website conversion rate
Offline activations
