HOW WE THINK
Your products, customers, margins and ambitions, and what makes you different, before we recommend anything.
Focus on the channels and opportunities that make commercial sense, rather than recommending services simply because we offer them.
Optimise, invest in and scale what's working, measured against the goals we agree with you.
WHY FORTY?
Forty & Co's growth has been closely connected to the veteran community. Hannah's husband is a former Royal Marine, and it was through him that we began working with our first veteran-owned business. They were so pleased with the work that they recommended us to others, and before long, much of our client base came from within the veteran community.
Discipline
Resilience
Adaptability
Loyalty
Teamwork
High standards
Their trust, recommendations and continued support played a huge part in building the agency we are today. When we rebranded in 2025, we wanted our name to recognise that journey. Forty is a tribute to 40 Commando Royal Marines, the unit Hannah's husband served with, and the values of discipline, resilience, adaptability and teamwork that continue to influence how we work.
And the Co matters just as much. It celebrates everyone who helped us get here - the clients who put their trust in us, the people who became part of the team and the community that supported us from the beginning. Many are still with us today, and that sense of loyalty and collaboration remains at the heart of Forty & Co.
THE PEOPLE BEHIND FORTY
WHAT MATTERS TO US
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