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Meta Ads
Advertising that matches an already strong brand
In the Dead Ground has an exceptional eye for product. The founder designs and selects outstanding pieces, presents them beautifully on the website and creates strong media to support them. Forty & Co manages their advertising, built to sit seamlessly within that picture.
When a brand is this strong, the job of its marketing is to match it, not reinvent it. For a small business, every pound of ad spend has to come back at a healthy return while still building the brand for the long term.
Forty & Co manages In the Dead Ground's advertising, built to sit seamlessly within the brand and to balance sales today with long-term growth.
In the Dead Ground has averaged a 5.6x return over the past 12 months, with peak months reaching 8.8x. That success is a partnership: great product and strong brand presentation, matched by advertising that reflects the brand faithfully and balances sales today with long-term growth.
Average Meta-reported ROAS, last 12 months
Peak monthly Meta-reported ROAS
Longest run above 4x
